V
irginia
C
apitol
C
onnections
, S
pring
2014
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Be an ambassador for small businesses
and share
quality content with your users. If you love the pizza place around the
corner, tell someone! Being an economic development ambassador
never hurt anyone!
Create a unique feature
about your profile/page. Some of
the trends are “Throwback Thursday” or “Flashback Friday,” when
users share photos from the past. Use content that will make the user
feel a personal connection to you, and if you can stomach it, poke a
little fun of yourself. No one likes a Serious Sally.
Keep your rant to 160 characters or less.
Sometimes
you may be inclined to write a diatribe about a specific issue but
remember that you will lose your reader quickly if you write too
much. Keep it short and sweet, your readers will thank you!
Emily Klohn is the legislative aide to Delegate Rick Morris and
the executive creative director of Reaction Point Marketing and
Media Consulting.
We all know a person or two that is the minority counterculture
to social media usage. Whether it is Facebook or Twitter, some
elected officials just cannot understand the investment versus
return on reaching constituents online. I had a lively discussion
recently with a community leader about the usage of Facebook
when it comes to elected officials. This gentleman says to me,
“Why should I waste my time using social media when I can see
my constituents in person or call them?” My answer was simple.
I asked, “Have you ever bought stock before?” He said yes. Next
I asked if he would ever advise buying just one share. The quick
response was “It would be foolish to buy just one share.” I agreed
wholeheartedly and told him to apply that thinking to the way he
provided outreach. You cannot be everywhere at once no matter
how fast you drive.
Social media engagement should be viewed as an opportunity,
rather than a time-draining resource. Facebook recently released
a statement that the fast growing age group the site is 45-54, a
primary target during elections. The beauty of Facebook is that
you can reach the masses through identified age cell targeting,
keywords and localities. The data that we can mine from online
usage is better than any voter list you can buy because the profile
content is entered by the user themselves!
Just remember, quality of content is important. Keeping your
audience engaged matters, so here are a few guidelines when using
Facebook or Twitter that may enhance your content:
Photo posting
offers the most virility of any type of content,
so make it count! Remember to include a specific caption that covers
the Five W’s: Who, What, When, Where and Why. A picture of you
and five others does not convey anything if you aren’t painting the
picture for the user.
Social Media: Quality Content, Quality Results
By Emily Klohn
RICHMOND, VIRGINIA
B
ERNIE
H
ENDERSON
President
Funeral Celebrant
PARHAM CHAPEL
1771 Parham Road
(804) 288-3013
HUGUENOT CHAPEL
1020 Huguenot Road
(804) 794-1000
ATLEE CHAPEL
9271 Shady Grove Road
(804) 730-0035
Deane wrote: “May these photographs
serve as reminder that what we have
is part of who we are. Virginia’s natural
environment has been ingrained in us.
We protect it because we love it and
because its preservation is key to our
own survival.”
“With
Natural Virginia
Ben Greenberg
celebrates the natural beauty of his
home state of Virginia and its preservation
for our enjoyment and that of our
future generations.”
Natural Virginia
is a coffee table size book
(10”x17”, 240 pages) with 122 panoramic landscape
photographs by Ben Greenberg that capture Virginia’s
varied and breathtaking scenery from the Eastern
Shore to the Blue Ridge Mountains.
Natural Virginia
divides the state into three regions: Tidewater,
Piedmont and Western Virginia. The Foreword
written by W. Tayloe Murphy, Jr. and the introductory
essays to the book and each region written by Deane
Dozier offer further insights into Virginia’s natural
environment. The book is dedicated to the state’s
individuals and organizations committed to preserving
Virginia’s fragile but resilient environment.
Natural Virginia
is available at bookstores and gift shops throughout Virginia. To purchase online visit
. For additional information contact Ben Greenberg,
.
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