Image_top banner ad Click Here for Political Events Calendar Click Here to contact Kristen@CapitolSquare.com Image-Facebook and Subscribe Buttons Click Here to visit us on Facebook Click Here to Subscribe
Image-Subpage Header



Click Here
 to read the entire
Spring 2017 issue
, including the article
Open Government.

I decided seven years ago that as a communications professor in the 21st century, it was time to try Facebook. I was a dinosaur, trying to communicate with students through emails they no longer read.

Receiving the first "like" to a posted status was empowering, and soon I was exploring timelines and photographs, reconnecting with old friends and distant cousins. The magic of instant communication was addictive.

The menacing side of social media, however, darkened my newsfeed. Cheerful birthday wishes and random epiphanies alternated with memes that oversimplified complex social issues and distorted historical fact. Comments posted by friends increased with hostility as we neared the 2016 presidential election. I was prepared for differences of opinion, but not for the aggressive rudeness with which seemingly kind and rational people
expressed ideas.

Then came the onslaught of fake news stories.

Nothing is new about fake news stories. Social media did not invent them; it just made them infinitely more accessible to wider audiences. Everyone knows the bold headlines of tabloids at the grocery store checkout line, but even the legitimate press in our nation's history stretched the truth to sell papers before the objective model of journalism emerged in the early 20th century as a more competitive product to an increasingly diverse audience.

The facts-only format of the objective model took a beating in the past decade, however, as millions logged onto social media accounts. Advertising dollars followed the new audience, just as advertisers in the 1950s deserted radio for television. Online news sites multiplied to feed an increasing hunger for instant news, and the conventions of objective journalism — like verifying news tips with at least two sources — seemed costly and inefficient. A new word entered the lexicon, clickbait, to refer to content geared to tempt readers to click on news stories with embedded ads. When hundreds of thousands of people "like" these stories and share them, advertisers win.

I met Mimi Merritt as a freshman in her journalism class. But even as a competitive and ambitious eighteen year old, I found myself thwarted — I consistently failed her current events quizzes. Who has time for the news? I asked myself; ironic, though it was that a journalism major would be asking the question. Eventually, her consistent push revealed the answer: we all must.

But today, it is not enough to merely read news. With the rising motivation to publish sensational stories that draw readers to advertisement, a market for fake news has been born. Merritt has stepped forward, recognizing that we have embarked upon compromised territory. Her advocacy for critical reading in order to distinguish fact from fiction takes me back to the lesson I began learning as a naive journalism student. Who has time for this? The answer is the same: we all must. By Lydia Freeman

My response to blatantly false stories on Facebook was an attempt to investigate accuracy. I lived on Snopes.com and FactCheck.org. "So glad to report this is not true," I would type in response to a fake news status posted by a friend. I then pasted in the fact-checking article I hoped would be appreciated.

But it never was. "Wow," would come the response. "I usually check these things out—must have forgotten to this time." And the fake news stories continued.

It has not helped the public's perception of the news media that a new President Trump tweets "fake news" when stories contain unfavorable coverage of his administration. But he is certainly not alone.

When the recent chemical weapons attack in Syria killed more than 80 people, and news organizations rushed to report the horrific event, cries of "fake news" flooded the internet: the story was false, intended to trick the president into intervention in the Syrian war, a position he previously had argued against.

Joining this outcry were two of social media's major players: Mike Cernovich, who falsely claimed during the presidential campaign that Hillary Clinton suffered from life-threatening diseases; and Alex Jones, whose website Infowars.com claimed the Sandy Hook Elementary School shooting was staged to win support for gun control.

What does "fake news" mean? Some consider it news stories that contradict previously held convictions; for others it's news stories in which they perceive bias; and for some, fake news describes stories they consider unworthy of coverage.

None of these definitions is correct. In this May's new edition, the venerable Associated Press Stylebook defines fake news as "the modern phenomenon for deliberate falsehoods or fiction masked as news circulating on the internet."

But perceptions of bias, pursuit of the wrong stories, or attacks on personal beliefs are problems, too, because they fuel distrust of news organizations and inability to discern real news from fake news.

What people perceive as fake news, then, is often what they don't want to believe.

A March 22 New York Times story by Amanda Taub and Brendan Nyhan, "Why People Continue to Believe Objectively False Things," quoted Dartmouth College professor Sean Westwood's theory that America's increasing partisanship has become a tribal identity that shapes how we define ourselves and others. We end up supporting our team at any cost, he is quoted as saying, and we oppose the other team at any cost.

Worse, we may lack the critical thinking skills to determine what is true in a given communication.

Last November, NPR reported a study by Stanford University's Graduate School of Education exploring students' ability to assess information sources.

The findings were grim. Responses of more than 7,800 middle school, high school and college students in 12 states indicated that more than 80 percent of middle schoolers couldn't distinguish between an ad and a news story, that more than a third of high school students considered a fake news story more trustworthy than a real news story, and that less than a third of college students could discern political agendas in sources such as MoveOn.org.

What can be done?

Google and Facebook have both assumed responsibility for addressing the problem of an environment that encourages rapid spread of fake news. Facebook's plans include paying fact-checkers to monitor its news platforms, as well as adding a fact-checking tool that informs users when an article's claims have been disputed, while Google has also added a fact-checking tool in its searches that will include results from PolitFact.com and Snopes.com.

Professors who train journalists are also at work. Dr. Melissa Zimdars, a communications professor at Merrimack College, developed for her students a list, "False, Misleading, Clickbait-y, and Satirical 'News' Sources," that went viral on internet.

Perhaps most important, however, is that the press itself has joined the fight with fervor. Investigative journalists everywhere are rededicated to the painstaking work of seeking information necessary for people to make wise decisions in a democracy. Consider emailing them thanks for their efforts; remember that when the press is gagged, the public loses.

Mimi Merritt was born and raised in Southampton County, VA. She has a B.A. in English from Duke University and an M.A. in journalism from the University of North Carolina at Chapel Hill. Since 2001, she's been an assistant professor of communications at Bluefield College and now serves as Dean of Institutional Effectiveness.

Editor's Note: https://docs.google.com/document/d/10eA5-mCZLSS4MQY5QGb5ewC3VAL6pLkT53V_81ZyitM/edit?usp=sharing